SEO

Is too many Internal links bad for a website and SEO?

Internal Links structure of webpages

The quick answer is NO! But, As with everything in SEO and website design, there are caveats. Internal links are hyperlinks that point from one page on a domain to another page on the same domain.

They are important for two reasons.

1. They help search engines understand the structure of your website and the relationships between your pages.

2.  They help visitors navigate your website.

Search engines use internal links to crawl and index your website. When a search engine crawls your website, it follows the links on your pages to discover new pages. By following the links, the search engine can understand the hierarchy of your website and the relationships between your pages.

Internal links also help visitors navigate your website. When a visitor arrives on your website, they will usually start on the home page. From there, they will click on links to other pages on your website. Internal links help visitors find the information they are looking for on your website.

Internal Linking Structure of webpages
Image Credit: WordStream | Internal Linking Structure

Too many Internal links can be bad for your website for two reasons.

  1. It can make your website look spammy. If all of the links on your website are internal links, it will look like you are trying to inflate the number of links to your website artificially. This can result in search engines penalizing your website.
  2. Too many internal links can make your website difficult to navigate. If all of the links on your website are internal, it will be difficult for visitors to find the information they are looking for. They will have to click through a lot of links to find the information they need. This can result in visitors leaving your website without finding the information they need.

In general, you should only use internal links when they are relevant and helpful to visitors. If you are linking to a page just for the sake of linking, it is probably not a good idea. The number of internal links on your website should be proportional to the number of pages on your website. A few internal links are probably fine if you have a small website.

If you have a large website, you will need more internal links to help visitors navigate your website. If you are worried that your website has too many internal links, you can use a tool like Google Search Console to check the number of internal links on your website. Just go to the Search Traffic > Internal Links section. If you see that the number of internal links is significantly higher than the number of pages on your website, you may want to reduce the number of internal links.

Also Read: Digital Marketing for Dentistry, Learn Effective Dental Marketing Strategies You Can Implement Right Now

 

Author

Rahul

Rahul is the Senior Managing Editor at RulingRanks, where he helps businesses to make sense of their online marketing and advertising. He specializes in SEO, SMM, copywriting, and paid media strategy, helping brands build relationships with profitable partners and customers.

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