Are you one of those website owners who keeps publishing new blog content every month in the hopes of increasing traffic but ends up with disappointing results? If you answered yes, it’s time to pause and reconsider your content strategy. While creating new content is essential for any website, it is also critical to optimise your existing content in order to improve visibility and traffic. Instead of creating new blog posts, we’ll show you how to optimise your existing content and get faster results.
Why Should You Stop Creating New Blog Content?
Creating new blog content can be a time-consuming and costly process. It takes a significant amount of time and effort to research, write, and promote your content to your target audience. But what if your efforts are futile and your new blog posts receive no traffic? According to a recent study, approximately 90% of internet content receives no traffic from Google. This means that most websites are squandering resources by producing new content that adds no value to their operations. Instead, they should concentrate on optimising their existing content to increase traffic and search engine rankings.
How Can You Improve Your Existing Content?
Now that you understand the significance of optimising your existing content, let’s look at the steps you should take to get faster results.
Step 1: Navigate to Search Console.
Go to your website’s Search Console and filter your keyword data for the last 28 days. This will give you an idea of which keywords are bringing traffic to your website right now.
Step 2: Remove keywords from positions 4-20.
Then, filter the keywords in positions 4-20. These are the keywords with the greatest potential for ranking higher and driving more traffic to your website.
Step 3: Prioritize Queries for Higher Ranking
Prioritize the keywords with the highest search volume that are most relevant to your business. These are the keywords you should concentrate on in order to improve your website’s ranking.
Step 4: Look for ways to improve the optimization of your existing content.
Once you’ve identified the keywords you want to target, look for ways to improve the optimization of your existing content for those keywords. Here are a couple of examples:
Create new sections: Add new sections to your existing content that target the keywords you’ve chosen. This will assist Google in understanding your content and improving its relevance.
Add the following to existing sections: If you’ve already covered a subject, think about adding more information or examples to make it more comprehensive and valuable to your audience.
Improve existing headings: In your headings, use your target keywords to make it clear what your content is about. This will also improve the scannability and readability of your content.
If there is a featured snippet, write it here: The highlighted answer box at the top of Google’s search results is the featured snippet. If your content is relevant to a featured snippet, write it in a concise and clear format that will fit easily into that box.
Step 5: Keep an eye on your traffic for the next 60 days.
Implement these changes over the next 60 days and track the traffic to your website to see the results. If you followed the steps correctly, you should notice an increase in traffic to your website.
Finally, rather than creating new blog content that receives no traffic, optimise your existing content to achieve better results. Follow the steps outlined in this article to optimise your headings, content, and featured snippets with your target keywords. Don’t forget to track the traffic to your website for the next 60 days.